Logo designed for Smart Commodities, a feed and food commodity supply chain company located in Latin America.
To design design the logo we worked with two main ideas: The Smart aspect of the company and their aim to be recognized as a premium source of affordable agricultural commodities that enhance people’s quality of life throughout the world. As result of this we created an image that can be read (at least) in two ways:
– As a neural network, creating an idea.
– As the world, where we can see the company expanding to new markets.
The shape of the iso also allowed us to play with a polygonal design which is used to reinforce the Corporate ID of the company. The design element is used in both print collateral marketing and website as a container of images, thus increasing exposure to the brand.
The shape of the logo is used to reinforce the brand.
When designing the business cards we decided to add a customized QR code due to the long nature of the company's website url. This way we simplified access to the site when mobile gadgets are involved. The code also helps as a trigger, inviting users to visit the site right away.