Donor Squad is an organization that specializes in fund raising for high school sports and athletic programs such as baseball, basketball, soccer, cheerleading, etc. DS accepts donations through their website (people can create projects and donators can look up and decide which project they feel more attached to) and Direct Mail.
The main differentiation with other donor websites is that DS accepts donations through SMS / text messages too. For this reason QB Media had to create a logo which could relate with both PC and cellphone users.
We accomplished this by creating an image that showed a small bounding box which could be either a computer or a cellphone screen with the universal emoticon for happiness, friendship and care [ :) ]. The red color was used to emphasize the Aid and Donation idea.