Deliveroo TikTok
This project was part of a motion graphics campaign created to turn everyday food indecision into entertaining, scroll-native content. The focus was on playful, creator-led storytelling that feels natural in-feed rather than like a traditional ad.
Both videos were designed specifically for TikTok behavior, with fast hooks, expressive motion, and subtle branding. Humor and exaggeration drive the storytelling, while Deliveroo remains present without overpowering the content.
The project highlights a social-first motion design workflow, translating brand strategy into content that feels organic to the platform while maintaining clarity and impact.
The first video centers on the familiar moment of scrolling through food options until the perfect dish appears, using a classic TikTok reaction video.
The second video explores the same idea from a different angle, a mixed media approach with originality and personality while keeping food and brand presence front and center.
