Perk Coffee
This project focused on explaining Perk Coffee’s subscription offer through fun, upbeat content driven by animated typography and motion-led storytelling. Type animation was used to clearly highlight product benefits and guide the viewer through the free trial message in a fast, engaging way.
UGC and professional footage were combined within dynamic layouts, integrating 9:16 clips into a 16:9 frame using animated banners and graphic elements. Carefully timed typography, supported by rhythmic editing and music, helped turn limited assets into clear, energetic communication.
Three videos were produced for this social media campaign, each tailored to a different platform using the three main social aspect ratios: vertical (9:16), square (1:1), and horizontal (16:9).
