AXE / FIFA

This social-first motion graphics campaign for AXE and Walmart centered on football fandom, exclusive experiences, and collectible products. The spots combined bold typography, energetic transitions, and playful visual storytelling to highlight how purchasing a single AXE can could unlock a chance to win tickets to a dream sporting event, framing it as the easiest path to an unforgettable experience.

We focused on AXE’s FIFA-themed Limited Edition Sprays, celebrating supporters’ passion for the game while positioning the products as must-have collectibles available exclusively at Walmart. Fast-paced animation, premium product reveals, and sports-inspired design elements helped reinforce the campaign’s themes of scarcity and exclusivity, turning each can into a unique collector’s item.