Berfair
If you’re a football/soccer fan, you’ve likely seen Betfair’s branding along the sides of stadiums during World Cup matches, or in campaigns featuring Cristiano Ronaldo.
Betfair is a UK-based company that operates the world’s largest online betting exchange, with millions of active users across multiple countries. For this project, they needed social media advertising, specifically Instagram Reels, to support their continued expansion in Europe and introduce their services to the Romanian market.
We created fast, dynamic edits combined with text animation and select motion graphics to convey the adrenaline of a match, regardless of the sport. As shown in the second example, Betfair works not only with football but with other sports as well.
