Traditional advertising could compromise upscale brands. So how do they appropriately communicate to their best customer? BirthdayPak, a multi-channel marketing program that puts an exclusive group of retailers in front of an exclusive group of customers, is the answer. And since BirthdayPak offers gift cards, not coupons, their upscale image is maintained and customers are proud to use them.
BirthdayPak works by integrating compelling direct mail with a personalized online experience that engages the audience with the promise of valuable offers from the best businesses in the area.